The great migration

What would a good photographer do right now?

The line above can be found in the Authors@Google talk given by Joe McNally, it's well worth sitting through the hour and ten minutes of stories, though that quote comes in around the hour mark. Joe's approach, I'll do my reshoot now.
You can find the talk here: http://www.youtube.com/watch?v=1Av6gCq_awQ

The photo industry has been hit with some strange things this last few weeks - movies coming to digital SLR cameras for one. But tomorrow morning the 2008 edition of photokina opens in the German city of Cologne. The movers, shakers, camera makers and image takers converge for an absolute gear head and imaging extravaganza. You have to big up a show that's so big it takes two years for the industry to recover enough energy to put it on again. It's been few short years since the first digital cameras that the public could buy were shown in photokina, this year Canon's booth in hall 3 will be surely packed with the faithful wanting to touch the EOS 5D Mark II. Is this the start of the great migration to hybrid camera devices? Certainly it's looking like a change is coming and with it the need to build new learning. We don't all need to be video editors, but already many of the press photographers are being asked to 'shoot some video for the website' alongside their still images. Will Adobe suprise and delight with a new CS4 that handles video and still in one application? Will Vincent Laforet or Canon get to show us the video that half the photoworld seems to be talking about?

Tomorrow we'll have the answers.

To close i'll go back to the Joe McNally talk and mention the other thoughts Joe has on The great migration; the transfer of photo techniques and knowledge from the front of the brain to the back ofthe brain. Making aperture and shutter speed settings second nature rather than something that has to be studied or left to the camera is one of the keys to great pictures. Do you know how to instinctively use the key controls of your camera - at least shutter speed, apertute, ISO speed and focus are vital if you want to take control of the pictures.

Thanks to Joe I can now go back and read some more of his book The moment it clicks. I think watching Joe talk for an hour is a good way to prepare for reading.

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